About Us

WMG is a full-service marketing communications firm based in San Francisco with affiliates in New York and Los Angeles. We seek clients with flair, willing to command a category or establish a new one. Our goal is true partnership and we give -- and expect -- from our clients understanding, dedication, sound business practices and a passion for success.

We treat all of our clients as individuals and provide them with highly specialized and personalized care. We craft and implement their strategic branding campaigns to ensure that all of their messages - from identity to collateral materials, advertising to Internet sites - speak in the same voice and reflect the same vision and passion.

We were founded in 1982 by Sandie Wernick, who has a stellar reputation in creating, designing and implementing award-winning programs  across a broad spectrum of industries. From the start, she's upheld an uncompromising standard of professionalism and she has intentionally worked to foster a collaborative environment, believing that every campaign should strive to maintain brand character, image and positioning.

Since we have teams of executives assigned to not only supervise, but also work directly on each account, our clients are assured of liaising with top-notch talent on a day-to-day basis. We never resort to cookie-cutter solutions; instead, we create well-defined goals and customized programs designed to achieve these goals with an unyielding commitment to results!

Our services include new product/new company introductions. The successful genesis of a new company, division, product or technology requires timing, planning, teamwork and artistry. A successful introduction can establish a new brand, quickly grab share in a crowded category and even attract investors. For every new product or new business launch, we focus our media pitching, customize our databases, design appropriate and eye-catching marketing collateral, create corporate identity systems, leverage customer programs, and design press kits and product review kits.

Every PR agency can place a story in the media. Our fundamental strength is the depth of our relationships with key editors, journalists and producers in print, broadcast and online to create "value" to the story. Our media relations services include consumer and trade placements, business and financial placements, press conferences and tours, speaking appearances and speech writing, crisis management, and media and presentation skills training.

We have created and executed dozens of special events and promotions to brand identity image and awareness. These events were carefully choreographed and included consumer, trade and media audiences. We created and pursued cross-promotions, developed talked-about promotions and consumer campaigns, implemented trade show participation and executed specially-themed events and meetings.

We have also formed several strong and creative joint Venture alliances with selected companies and individuals to Broaden the scope of our services. Each alliance was specifically selected to assure quality, personalized service and a track record of proven results.

The Wernick Marketing Group serves companies that recognize the value and importance of Integrated Marketing Communications and its power to affect bottom-line results.

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Our Philosophy

We are your marketing partner!

At The Wernick Marketing Group, we educate our teams about our clients' services, issues, audiences and challenges, focusing on immediate and long-term solutions, total support, and developing, executing and fulfilling business goals.

Every action we take is strategized to be consistent and effective. We use customized and multiple marketing approaches to reach  appropriate target audiences focusing on communications challenges as they emerge and evolve. The results reflect the crossover of ideas and creativity, for which we are known.

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Services

Public and Media Relations
Pro-Active Public Relations Campaigns
Community Outreach Programs
By-Lined and Op-Ed Articles
Product, Image and Brand Publicity
New Product Introductions
Corporate Backgrounders
Business, Consumer and Trade Media Relations
Newsletters and Collateral Production
Media and Speaker Training and Handbooks
Media and Information Kits
Crisis Management and Handbooks
Speaker Bureau Development
Video News Releases
Conference Presentations
Employee Relations

Marketing
Strategic Consultation 
Marketing Plans
Corporate Image Development 
Brochure and Collateral Production/Distribution
Direct Mail Campaigns
Product Launch Materials 
Demographic and Psychographic Studies
Research and Focus Groups
Needs Assessments

The Web
Web Site Strategy and Development
Web Design and Publication
Digital Marketing

Advertising
Advertising Production
Media Strategy
Media Planning
Media Buying
Advertising Concepts and Copywriting
Graphic Design
Logo Development and Image Design

Event Planning
Trade Shows
Conferences
Corporate Meeting and Seminar Planning
Special Event Production and Promotion

Consulting
We analyze public relations, media and other communications needs and turn this information into cogent and workable plans to meet those needs. We manage multiple, complex campaigns and programs to ensure on-time execution. We provide leadership to motivate and develop creative, problem-solving teams.

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Industry Specializations

Among the many industries we have worked with - and in - there are certain ones in which we specialize:

Hospitality, Travel & Lifestyle
Food & Beverage
High Tech and Communications
Professional Services
Corporate
Consumer
Entertainment
Non-Profit

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Community Involvement

We believe in giving back to the community in which we live and work. We accomplish this by providing pro bono consultation and assistance to a variety of worthy non-profit organizations. Over the years, we have offered our services to the following nonprofits:

Boy Scouts / Greater Bay Area Council
San Francisco Girl Scout Council
The National Kidney Foundation
California Pacific Medical Center Auxiliary
Goodwill Industries
Swords to Plowshares
Sharon Art Studio
Sales & Marketing Executives of the Bay Area
Glide Memorial
Mission Creek Conservancy

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