Pacific
Union Hotel Group
Hotel Griffon & Bistro Roti
Five
Grand
Opening Parties
Special Event Production and Publicity
The
Pacific Union Hotel Group (PUHG) retained WMG to plan and implement five grand-opening events
for the Hotel Griffon, located on the Embarcadero in downtown San Francisco. The promotion
also to included the introduction of Bistro Roti, a new restaurant operated by Real Restaurants,
located adjacent to the hotel lobby.
The grand opening parties
featured many local and
nationally recognized celebrities, politicians, socialites, business
people and media. Each event was targeted to a specific audience.
WMG was direct to generate extensive publicity for the hotel opening as well as features stories and
restaurant reviews of the restaurant.
We
produced and disseminated over 200 press kits, developed targeted databases for business, hospitality, food and real estate media, and undertook a full consumer and
trade media publicity program.
WMG arranged
for the appearance of 12 major television and motion
picture stars (several from Hill Street Blues, the top-rated
television show that season.) to mingle with the guests at these
events.
The
program was extremely successful! During the 30-day duration of
the entire campaign, WMG generated over a dozen local consumer feature stories on
the hotel as well as nearly two dozen trade magazine placements, several feature stories
and seven restaurant reviews of Bistro Roti.
Back
to Top Case
Studies